Staff
Jen Petersen Interim Executive Director
jen.petersen@bccycling.ca
A cycling and active transportation advocate since her early 20s, Jen’s writing, organizing and pedal strokes have contributed to streets-for-people movements in Los Angeles, New York City, Seattle, Vancouver and beyond. A trained Sociologist, Jen has spent her career largely as a consultant, unearthing non-obvious insights about human needs, in order to shape the built environment and digital products or services. Her skills as a workshop facilitator, focus group leader, survey designer, and sometimes provocateur - have already been a helpful spur to BCCC in her term as a board member since 2023, and Co-Chair of its Outreach and Fundraising Committee. Jen agreed to take a leave from the board and join BCCC’s staff as Interim Executive Director beginning in October 2024, as the organization explores opportunities for growth and advancing its mission.
Maya Goldstein Kids on Wheels Founder
maya.goldstein@bccycling.ca
Maya has a Masters degree in Education from UBC, and brings a lifelong interest, experience and commitment to early childhood education to the BC Cycling Coalition. She founded Kids on Wheels in 2015, establishing a cycling education program for the early years. Maya also loves cycle touring and has explored many countries around the world by bike with her partner and two young boys.
Antonella Scarin Kids on Wheels Manager
antonella.scarin@bccycling.ca
Antonella is a passionate graphic designer who has taken the lead on program coordination and marketing tasks for Kids on Wheels and the BC Cycling Coalition. She enjoys outdoor adventures such as hiking, skiing, and especially camping. She is the founder of a digital agency in Peru, her hometown, where she works with different brands to introduce them to the digital world through digital strategies. Through the Balance Bike Camps, Antonella hopes to contribute to children's early years of cycling and cycling in general.
Dragana Radulovic Mapping Coordinator
dragana.radulovic@bccycling.ca
Dragana is a data enthusiast with an interest in promoting sustainable transportation options. She enjoys riding her bike and creating digital maps that highlight bike routes in her community. Dragana believes that bicycles can be an equitable and environmentally friendly way to get around. In her free time, she contributes to OpenStreetMap and works on ways to make biking more accessible for all people. With her degree in computer science and her interest in cycling, she hopes to make a positive impact on the community.
Sam Holland Program Coordinator - Grant Administration
An immigrant to BC, Sam is a recent graduate and transportation enthusiast who loves finding different ways to connect and move with people. He brings years of experience in program development and implementation, particularly regarding bike parking programs. Outside of work, he is a committed Aikido practitioner and dancer, as well as a passionate advocate for sustainable transportation and housing.
Jessica Lee Social Media Coordinator
Jessica is a fourth-year business student at Simon Fraser University with an interest in finance and plans to pursue her CPA designation after graduation. Enthusiastic about hockey, she has participated since childhood, as a player, volunteer, coach and manager. In her spare time, Jessica enjoys hiking, golfing and traveling. She hopes to create a platform that advocates for safer and more accessible cycling and active transportation in British Columbia.