Staff
Jen Petersen Executive Director
jen.petersen@bccycling.ca
A cycling and active transportation advocate since her early 20s, Jen’s writing, organizing and pedal strokes have contributed to streets-for-people movements in Los Angeles, New York City, Seattle, Vancouver and beyond. A trained Sociologist, Jen has spent her career largely as a consultant, unearthing non-obvious insights about human needs, in order to shape the built environment and digital products or services. Her skills as a workshop facilitator, focus group leader, survey designer, and sometimes provocateur - have already been a helpful spur to BCCC in her term as a board member since 2023, and Co-Chair of its Outreach and Fundraising Committee. Jen agreed to take a leave from the board and join BCCC’s staff as Interim Executive Director beginning in October 2024, as the organization explores opportunities for growth and advancing its mission.
Antonella Scarin Kids on Wheels Manager
antonella.scarin@bccycling.ca
Antonella is a passionate graphic designer who has taken the lead on program coordination and marketing tasks for Kids on Wheels and the BC Cycling Coalition. She enjoys outdoor adventures such as hiking, skiing, and especially camping. She is the founder of a digital agency in Peru, her hometown, where she works with different brands to introduce them to the digital world through digital strategies. Through the Balance Bike Camps, Antonella hopes to contribute to children's early years of cycling and cycling in general.
Sam Holland Program Coordinator - Grant Administration
An immigrant to BC, Sam is a recent graduate and transportation enthusiast who loves finding different ways to connect and move with people. He brings years of experience in program development and implementation, particularly regarding bike parking programs. Outside of work, he is a committed Aikido practitioner and dancer, as well as a passionate advocate for sustainable transportation and housing.
Jessica Lee Social Media Coordinator
Jessica is a fourth-year business student at Simon Fraser University with an interest in finance and plans to pursue her CPA designation after graduation. Enthusiastic about hockey, she has participated since childhood, as a player, volunteer, coach and manager. In her spare time, Jessica enjoys hiking, golfing and traveling. She hopes to create a platform that advocates for safer and more accessible cycling and active transportation in British Columbia.