1. Audience Segmentation (The "Who Are You?" Questions)

Crucial for separating your active listeners from your email-only subscribers.

  • How do you primarily engage with my content?

    • Options: I read the emails and listen to every podcast episode; I read the emails and listen occasionally; I only read the emails; I only listen to the podcast.

  • If you haven't listened to the podcast yet, what is the main reason? (Conditional question for email-only subscribers)

    • Options: I don't have time; I prefer reading over listening; I didn't know there was a podcast; The topics haven't caught my eye yet; I don't know how/where to listen to podcasts.

  • Where do you usually listen to podcasts?

    • Options: Apple Podcasts, Spotify, Directly on the website/email link, YouTube, Other.

2. Content & Value Validation (For Current Listeners)

To find out what is working so you can lean into it and attract the email crowd.

  • What has been your favorite episode or topic so far, and why? (Open-ended)

  • How would you describe the value of this podcast to a friend?

    • Why this matters: The words your current audience uses are the exact phrases you should use in your emails to pitch the podcast to the rest of your list.

  • What is the ideal episode length for your routine?

    • Options: Under 15 minutes, 15–30 minutes, 30–45 minutes, 45+ minutes.

3. The "Bridge" Questions (For Growing via the Mailing List)

To understand what kind of incentive or format tweak will convert email subscribers into listeners.

  • What topic or specific question are you dying to have answered on the show?

    • Growth tip: If an email subscriber submits a question, email them directly when the episode airs. They will listen to hear themselves featured.

  • Would you be more likely to listen to an episode if it included... (Select all that apply)

    • Options: Written timestamps/key takeaways in the email; A short 2-minute audio preview; A video version on YouTube; A checklist or resource download tied to the episode.

4. Growth & Shareability (For Expanding Beyond the List)

To weaponize your small but loyal audience to help you grow organically.

  • On a scale of 0 to 10, how likely are you to recommend this podcast to a colleague or friend? (Net Promoter Score)

  • What is the #1 online community, forum, or social media group where you spend your time?

    • Why this matters: This tells you exactly where you should be promoting your podcast episodes outside of your email list.